No one wants to see their website on lower pages; even having a website on the 2nd page is not a satisfactory factor for everyone. The aim of all website owners is to hit the 1st search engine result page only. After that, they plan to achieve the target of holding one of the top 5 ranking positions. Now the question appears, how to achieve desired ranking positions in search results quickly. Here, you need to perform top-notch search engine optimisation practices only. In the following details, you will get introduced to some major ones.
Major Ranking Factors
Website Security
The most important thing is website security. Google never wants to provide any insecure suggestions to its users. It always tries to provide a website that has secure severs and prevents multiple problems as well. Every SEO Melbourne expert knows it. It is the biggest reason why a good professional always considers an SSL certificate in the first place. The use of an SSL certificate can help you secure the web servers and website. The biggest proof of such a thing is, it turns your website’s URL from HTTP to HTTPS.
Better User Experience
Google always value their users and never let them face any problem. Due to it, search engine bots always prefer a website first that has a better user experience and user-friendly interface. Here, you need to focus on multiple factors, such as – website design, appearance, accessibility, content quality, information, etc. All these things can help you provide a better experience to users.
Well-Optimized Content
Content optimisation is highly important for search engine optimisation results. It is the only way that can help you make lots of things better, such as – influencing bots, get crawled and indexed quickly, provide data to customers, connect with visitors, etc.
Domain Authority
Domain authority shows the credibility of your website. It helps in earning the trust of visitors and Google search engine bots. Higher domain authority can be useful in grabbing good positions. Try to get backlinks from reputed websites that have high domain authority and daily traffic for increasing the website’s domain authority.
Mobile Friendliness
The majority of internet users are engaged online with the help of mobile devices. No matter what kind of problem they are facing or what the requirements are, everyone considers the option of online sources. In case your products and services have a big audience base with mobile devices, you should keep your website mobile-friendly. If your website lacks mobile-friendliness, it becomes difficult to get ranked in mobile search results. Along with it, desktop versions also don’t appear perfectly on mobile devices. It also becomes a barrier in interacting with visitors.
Loading Speed And Time
Website loading speed decides how much time a visitor needs to wait for a proper website appearance. If your website’s loading speed is slow and it takes lots of time, your audience may start getting frustrated. Due to frustration, they may prefer to leave the website instead of staying and waiting. It will increase bounce rate and decrease ranking probability. You should try to boost web pages and maintain their speed as per search engine guidelines and standards.
Technical SEO
Technical search engine optimisation is the source by which you can interact with the search engine bots and crawlers. If your website is not optimised technically, search engine spiders may not access your website. Consequently, it cannot be indexed and get ranked.
Good Link Strategy
There are two types of links considered, internal links and external links. A good digital marketing agency, Melbourne pays attention to both and tries to drive maximum benefits as they can. For better ranking, you need to maintain both perfect. Internal links are useful in connecting different pages of websites to each other. These connections are useful in getting Google Search Engine bots through the complete website. External links are the backlinks that you get from third-party sources for better website authority. You should try to connect all of them as much as possible.
Website ranking completely depends on your digital marketing strategy and how you are implementing it. Following all these factors is not enough. With it, you need to be focused on the market conditions, trends, customers’ tastes, interests, and competitors. You should maintain balance in marketing practices accordingly. An imbalanced strategy can spoil things instead of providing benefits.
For all these things, you should be careful while hiring a professional. Try to find someone who has experience in digital marketing and can easily deal with your business industry.
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