WordTracker Scout
WordTracker is an add-on for your browser that lets you get ideas for keywords from any web page.
Just go to any site or look at what your competitors are doing, click a button, and you’ll see what keywords they are using.
It sorts the keywords by how often and how relevant they are.
URL Opener
The
is designed to Open large number of URLs easier. It allows you to open bulk URLs on one click, making it easy to open multiple webpages.
SearchVolume.io
How do you know if a keyword gets enough searches when you are doing keyword research?
You can upload up to 800 keywords at once to SearchVolume.io, and it will tell you how popular each one is.
A few other places, like Brazil, France, and Italy, can also use the tool.
Google Location Changer
If you do international SEO, SERanking has a cool tool that works well.
You can use their Google Location Changer to search Google as if you were in any country or city. Just type in a keyword to see how people rank.
When you use this tool with WordTracker Scout, you can get suggestions for unique keywords.
Content Marketing
If we all want more search traffic, the one thing we have to do is make content.
Here are some free tools for content marketing that can help you make the most of search traffic.
Google Analytics
I think you should start using Google Analytics as soon as possible if you haven’t already. Google Analytics is the only source of information that gives you high-quality and detailed information.
It’s what we have to work with in an age where Google rules. Most of the other data tools just use the API to access Google’s data.
When it comes to content marketing or SEO, you can’t just ignore Google Analytics. Almost all of the important and actionable information about site visitors, traffic, etc. comes from this key source.
ClickFlow Content Decay
Have you noticed that over time, your rankings go down?
Not just because Google changed the way it works. Most of the time, old content won’t do as well as new content because it’s old.
The ClickFlow Content Decay Tool is different because it shows you which old pages on your site aren’t doing as well as they used to. These old posts should be updated with new information.
First, you’ll need to link the Content Decay Tool to your Google Search Console.
Once ClickFlow imports your data, you’ll see a report with the pages on your site that have lost the most search traffic over the past 12 months.
From there, you can make changes to these posts to bring back traffic you’ve lost. Just add more to your content, give examples to make it more clear, and get rid of any references that are no longer relevant.
If you decide to pay for a ClickFlow account, you can even track how often your content is updated.
ClickFlow will show you, page by page, how changes to your site affect your traffic and rankings.
This tool is cool because it will help you save a lot of time. For example, my team adds new content to 90 pieces every month. You don’t want to waste a lot of time and money on content that never got many visitors.
Google Search Console
Most people use Google Search Console to see which keywords bring them traffic.
My favourite way to use Search Console is to find out which of my blog posts gets a lot of search impressions but has a click-through rate of less than 4%.
Then, I change each of those pages so that my meta tags have the right keywords. Then I look to see which keywords I am ranking for but not really targeting yet. I then create new content around those terms or change existing content to target them.
Content Ideas
Buzzsumo has a feature that Ubersuggest also has, but it is not free. The name of it is Content Ideas.
Just type in a word or phrase, and it will show you all of the popular blog posts that use that word or phrase.
The blog posts are then sorted by the number of social shares, backlinks, and search traffic.
This lets you write about things people want to read, which means you’ll get more traffic.
Hreflang Tag Generator
One of the best things I’ve done to get more traffic is to translate my content.
A lot of people ask me if they will get in trouble if they copy and translate their own content.
SEOPresser Title Generator
Only about 2 out of every 10 people who read your headline will go on to read the rest.
In other words, the title is the most important part of content marketing.
If you are having trouble coming up with headlines, try this title generator.
Just type in a keyword or phrase, and it will give you a bunch of ideas.
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